Buzz Bingo promises to provide cross-generational fun for all and opportunities for players, from all backgrounds to enjoy the special, social aspect that real bingo brings. The company now want to build on that and position Buzz Bingo as a place where everybody can come together for enjoyment. Despite this behavioural shift, figures indicate a surge in the number of bingo related hashtags used on social media site Instagram, which demonstrates that Bingo does have a genuine appeal to the younger generation who are keen to promote their experience. Recent figures show that young people are spending less time on social media sites such as Facebook and more time looking for shared experiences. The leadership team are also keen to show that new audiences are already attending their bingo halls in great numbers.

The team at Buzz Bingo, lead by Chris Matthews, CEO, and backed by Caledonia Investments, hope the re-launch will re-energise local communities and reignite the allure of bingo and the ‘buzz’ of playing, as well as attract new audiences into bingo halls across the UK. The re-launch comes with a surge of investment, rolling out in five clubs initially, with investment to all clubs following in the months after. Gala Leisure, owners of the UK’s biggest chain of bingo clubs, which currently trade under the licensed name, Gala Bingo, has relaunched as Buzz Bingo.

Gala bingo now buzz bingo